In Business, Thought Leadership Starts with Customer Support

What if you could do just one thing that would assure your company of retaining customers, getting more business from them and attracting new customers? That’s exactly what can happen when you become a thought leader in customer support. A thought leader is the authority that customers, potential customers and other audiences look to over and over again for reliable, accurate, expert information and answers to their questions. You can establish yourself as a thought leader by consistently providing information … Read More

6 Ways to Improve Customer Support With Technology

Customer support has traditionally been one of the most high-touch areas of operation for many businesses, conjuring up images of call centers full of live operators, on-site service visits from expert technicians and other people-intensive activities. And while those scenarios continue to play an important role in successful customer support, they’re increasingly being supplemented by – and sometimes even supplanted by – technology. The right technology can help improve the support you provide and, at the same time, reduce your … Read More

Tips to Focus Your Content on Topics That Bring Results

Write. Analyze. Refine. That’s the path to successful content marketing. Earlier this year, we offered tips on how to identify the best content marketing topics for your business as you get started; after you’ve got some good content in place, it’s important to take a step back, see what’s working well for you and refine your approach accordingly. Keep your content focused on topics that will give you the best results by following the tips below, and you should continue … Read More

5 Ways to Generate More Leads from Your Website

It’s easy to find ways to generate sales leads from your website – just Google the subject and dozens of ideas will turn up. But it’s important to keep in mind not all techniques are alike; some will lead to more leads than others. To help you focus your efforts where they’re likely to produce the best results, here’s a list of five ways to generate leads that have been singled out by various sources as particularly effective. Publish an … Read More

3 Ways to Convert More Website Visitors into Customers

Driving more people to your website through SEO is great – but turning them into customers once they get there is even better. So what can you do to increase the chances that a website visitor takes the next step and buys something while they’re there? We’ve identified three tried-and-true techniques to apply to improve your conversion rates. Let Other Customers Sing Your Praises Don’t just tell potential customers how great your product or service is – let your other … Read More

Stepping Beyond Paid Search in Search Marketing

The old saying “you get what you pay for” doesn’t always apply when you’re trying to drive search traffic to your website. Sure, paid search pushes you to the top of a page of search results for relevant searches, and that’s a great thing. It can be especially valuable when someone’s ready to buy a particular item, and they’ve already done the research and just want to find a nearby store or online channel where they can make their purchase. … Read More

Save Drafts of Answers for Future Use or Answer Collaboration!

Hope everybody has been well.  We’ve just launched a new “Save Answer Draft” feature for Business Plan customers which will allow you to save drafts of your answers.   This will allow you to save what you’re doing if you’re interrupted and need to come back to finish later, or also allows you to collaborate with other team members to come up with the best possible response to a question. You’ll find this feature under your “Answer Question” text area … Read More

Communicate Effectively with Internal Question Notes!

We’ve been supporting the ability for administrators to write notes back and forth to each other in the administration site for select Enterprise Customers, as they collaborate on building a great answer for questions.  Now we’re bringing this feature to Business Plan customers as well. You’ll find the new feature available when you’re viewing a new question that comes in, where you’ll now see a “Notes” tab on the question details page with an easy-access “Add New” option there.  That … Read More

Additional Anti-Spam Tools and Access Restriction Capabilities

We’ve released some new anti-spam settings in your administration interface which allow you to restrict user postings by Country, allowing you to target specific countries or regions that you want to either restrict postings to or avoid postings from.  You can find these new features under “System Settings > Anti-Spam Settings”. With these new features, you’ll be able to choose to identify a list of countries and then determine whether the system will be looking for content being posted “from” or “not from” … Read More

New API Enhancments and Comment Publishing Settings Available!

Hope everyone is well, we’ve released some enhancements to the API that we really think you’re gonna like as it gives you even more robust capabilities in order to build out your own Q&A functionality powered by Answerbase!  We’ve also released some new capabilities related to both question and answer comments, giving you more control over your content. API Enhancments See a list of the latest releases to the API below: Added method Post Image Added “published” property to results … Read More