Stepping Beyond Paid Search in Search Marketing

The old saying “you get what you pay for” doesn’t always apply when you’re trying to drive search traffic to your website. Sure, paid search pushes you to the top of a page of search results for relevant searches, and that’s a great thing. It can be especially valuable when someone’s ready to buy a particular item, and they’ve already done the research and just want to find a nearby store or online channel where they can make their purchase. … Read More

How User-Generated Q&A Grows Traffic and Conversions on Your Site

The principle is simple: If you want to attract more search traffic to your site, you need to know what people are searching for. Then you can make sure you have the content there to satisfy that demand. We’ve seen through years of reviewing the results from businesses of all sizes, user-generated Q&A does just that. It produces content that people are actually searching for and gives you the opportunity to be the source of the answers. Through this process, you create … Read More