Customer Support and Marketing: A Match Made in Heaven…or at Least Online

After years of polite distance, marketing and customer support are seeing each other in a whole new light – and making a powerful, exciting connection. Those not-to-be-crossed lines between the parts of a business that generate revenue, like marketing, and the parts that cost money, like customer support, are falling by the wayside, blurred by online customer interaction. And the implications for both sides are huge, as they develop a new relationship in a world much different than the one … Read More

Stepping Beyond Paid Search in Search Marketing

The old saying “you get what you pay for” doesn’t always apply when you’re trying to drive search traffic to your website. Sure, paid search pushes you to the top of a page of search results for relevant searches, and that’s a great thing. It can be especially valuable when someone’s ready to buy a particular item, and they’ve already done the research and just want to find a nearby store or online channel where they can make their purchase. … Read More