3 Ways to Further Grow Your Ecommerce Email Marketing List

The value of having a strong and growing email marketing list for your ecommerce store cannot be overstated. According to a survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric, the survey found that email had a median ROI of 122%.  That’s four times higher than other marketing formats including social media, direct mail and paid search.   So, given that email marketing is the best place to spend your marketing dollars to maximize your ROI, we’re … Read More

How to Engage Visitors on Your Ecommerce Product Pages

You have consistent new visitors coming to your store, each one a new potential customer but most are visiting a few product pages and then leaving your site without meaningful engagement.  Don’t you wish you would have been able to get them to engage with your business, to help them down the sales funnel all the way to the sale?  Let’s stop hoping and do something about it, we’ll focus on a few ways that you can engage these new … Read More

How to Identify Great Blog Content for Marketing your Ecommerce Store

You ask yourself the same question time and again when it comes to your blog, “what do I write about that is valuable for my ecommerce customers and will convert more sales?”  Instruction from experts always includes the same answer….Volusion’s Sr. SEO Manager, Julianne Conway wrote a post about this very topic put it this way…. “Whatever their questions, let your content be their expert source of information.” This is a pretty common response when it comes to discussing quality content creation, … Read More

Ecommerce Support Can Increase Sales in More Ways Than You Think

It seems obvious, right?  You have a visitor coming to your online store, they’re interested in your products…and a good customer service experience is going to help you convert more sales.  Duh.  Well, that is only part of the picture and there are ways that you can use that process in order to dramatically increase your exposure to brand new customers.  The name of the game?  Well, its the same name of the game that it’s always been…..CONTENT.  But not … Read More

Offer Rewards to Your Members for Creating Valuable Content

Answerbase has rolled out its Rewards Program functionality, allowing you to offer tangible rewards to your members for their contributions….so they can exchange any points they’ve earned for real world prizes.  Perhaps you want to offer a great t-shirt or mug with your company’s branding on it, or perhaps a gift certificate to your own store or other stores (Tip: treat them to coffee to keep them energized so they can continue writing for you!)….whatever your prizes are, they can help create an incentive … Read More

Supercharge Your Link Building through Answerbase’s “Related Content” Features

Answerbase now allows you to easily identify the relationship between the questions that your users post and other relevant content that you have on your site including tutorials, videos, articles, blog posts, white papers, etc.  This effectively presents all of the most relevant content you to satisfy the needs of your visitors, while creating a web of relevant interlinking pages that search engines love. You now have the tools to identify other content that is related to each question posted … Read More

Create Content based on Real Demand with Answerbase Content Insights

Answerbase has released our “Content Insights” for Business and Enterprise Plan customers which will recommend content that you should create based on what topics are in high demand.  As we track your visitor’s activity on your Answerbase Q&A platform, we’re able to determine what topics are most popular with your audience and then give you insights on your customer’s and visitor’s pain points, topics of interest, and most common inquiries.  We clearly present these topics to you with recommendations on different … Read More

6 Steps to Achieve Content Strategy and Marketing Success

According to a report published by Hubspot (reference at the bottom of this post), 73% of people prefer to get information about an organization through a series of articles rather than a traditional advertisement.  Content marketing is here to stay folks, so now you have to figure out the best way to produce the most valuable content in the most efficient manner.  Fortunately, there is a formula that can give consistent results so we thought we’d share it with you. … Read More