How to Easily Add Q&A to your eCommerce Store’s Product Page

Adding Q&A to the product page of your online store allows you to answer common questions about your products, literally “once and for all”, so you effectively service the visitor who originally asks a question as well as any future visitors with that same question down the road. An effective Q&A functionality on your product page allows you to answer those future customers’ questions immediately, so they can get on with purchasing the product instead of bouncing or finding another store that is … Read More

Customer Support and Marketing: A Match Made in Heaven…or at Least Online

After years of polite distance, marketing and customer support are seeing each other in a whole new light – and making a powerful, exciting connection. Those not-to-be-crossed lines between the parts of a business that generate revenue, like marketing, and the parts that cost money, like customer support, are falling by the wayside, blurred by online customer interaction. And the implications for both sides are huge, as they develop a new relationship in a world much different than the one … Read More

Tips to Focus Your Content on Topics That Bring Results

Write. Analyze. Refine. That’s the path to successful content marketing. Earlier this year, we offered tips on how to identify the best content marketing topics for your business as you get started; after you’ve got some good content in place, it’s important to take a step back, see what’s working well for you and refine your approach accordingly. Keep your content focused on topics that will give you the best results by following the tips below, and you should continue … Read More

6 Ways to Distribute Content Marketing More Effectively

A single piece of content can reach many, many people in your target audience if you know how to distribute it effectively. From sharing on social networks, to taking steps to improve your search rankings, there’s no shortage of ways to get your content in front of as large an audience as possible. Here are six things you can do to help ensure that your content is reaching more of the people you want to target for your content. 1. … Read More

How User-Generated Q&A Grows Traffic and Conversions on Your Site

The principle is simple: If you want to attract more search traffic to your site, you need to know what people are searching for. Then you can make sure you have the content there to satisfy that demand. We’ve seen through years of reviewing the results from businesses of all sizes, user-generated Q&A does just that. It produces content that people are actually searching for and gives you the opportunity to be the source of the answers. Through this process, you create … Read More

Get Real Business Results from Content Marketing with a Strong Call to Action

It’s always satisfying to share useful information with others through your content marketing. But successful content from a business standpoint has to do more than just share valuable information; it has to target the right people and then inspire those people to take actions that help accomplish your business goals. And that means including a clear call to action and remarketing that call to action so you can successfully convert the maximum number of potential clients. A call to action … Read More

Guidelines for Choosing the Right Content Marketing Format

It’s not just what you say online; it’s how you say it – or show it, as the case may be. If you want your content to be seen and widely shared, you need to present it in a way that conveys your message effectively. This may mean writing a traditional blog post, or it may mean presenting your content visually; it may even mean doing a bit of both. The format you choose depends on what you want to … Read More

3 Tips on Identifying the Best Content Marketing Topics

What if we told you that you can easily create marketing content that accomplishes your business goals?  Developing valuable content is easier than you think. The first step is understanding this: Content isn’t pushed by content creators; it is pulled by content consumers. This motto is the finger on the pulse of the Internet and you need to get on board—consumers now pull the content they actually want as opposed to being force-fed.   It’s the reason why cable stations … Read More

Create Content based on Real Demand with Answerbase Content Insights

Answerbase has released our “Content Insights” for Business and Enterprise Plan customers which will recommend content that you should create based on what topics are in high demand.  As we track your visitor’s activity on your Answerbase Q&A platform, we’re able to determine what topics are most popular with your audience and then give you insights on your customer’s and visitor’s pain points, topics of interest, and most common inquiries.  We clearly present these topics to you with recommendations on different … Read More

6 Steps to Achieve Content Strategy and Marketing Success

According to a report published by Hubspot (reference at the bottom of this post), 73% of people prefer to get information about an organization through a series of articles rather than a traditional advertisement.  Content marketing is here to stay folks, so now you have to figure out the best way to produce the most valuable content in the most efficient manner.  Fortunately, there is a formula that can give consistent results so we thought we’d share it with you. … Read More