Use Technology to Turn Around Your CSR Turnover Problem

If customer service is a big part of your business, CSR turnover can be a big problem. With turnover rates hovering around 33%, it’s no wonder this issue poses a constant worry for so many businesses. But what if you could turn the problem into an opportunity? Technology today is making it possible to do just that. Here are three ways you can use technology to minimize the negative effects of CSRs leaving their jobs – and even reduce your … Read More

In Business, Thought Leadership Starts with Customer Support

What if you could do just one thing that would assure your company of retaining customers, getting more business from them and attracting new customers? That’s exactly what can happen when you become a thought leader in customer support. A thought leader is the authority that customers, potential customers and other audiences look to over and over again for reliable, accurate, expert information and answers to their questions. You can establish yourself as a thought leader by consistently providing information … Read More

6 Ways to Improve Customer Support With Technology

Customer support has traditionally been one of the most high-touch areas of operation for many businesses, conjuring up images of call centers full of live operators, on-site service visits from expert technicians and other people-intensive activities. And while those scenarios continue to play an important role in successful customer support, they’re increasingly being supplemented by – and sometimes even supplanted by – technology. The right technology can help improve the support you provide and, at the same time, reduce your … Read More

Tips to Focus Your Content on Topics That Bring Results

Write. Analyze. Refine. That’s the path to successful content marketing. Earlier this year, we offered tips on how to identify the best content marketing topics for your business as you get started; after you’ve got some good content in place, it’s important to take a step back, see what’s working well for you and refine your approach accordingly. Keep your content focused on topics that will give you the best results by following the tips below, and you should continue … Read More

5 Ways to Generate More Leads from Your Website

It’s easy to find ways to generate sales leads from your website – just Google the subject and dozens of ideas will turn up. But it’s important to keep in mind not all techniques are alike; some will lead to more leads than others. To help you focus your efforts where they’re likely to produce the best results, here’s a list of five ways to generate leads that have been singled out by various sources as particularly effective. Publish an … Read More

3 Ways to Convert More Website Visitors into Customers

Driving more people to your website through SEO is great – but turning them into customers once they get there is even better. So what can you do to increase the chances that a website visitor takes the next step and buys something while they’re there? We’ve identified three tried-and-true techniques to apply to improve your conversion rates. Let Other Customers Sing Your Praises Don’t just tell potential customers how great your product or service is – let your other … Read More

Stepping Beyond Paid Search in Search Marketing

The old saying “you get what you pay for” doesn’t always apply when you’re trying to drive search traffic to your website. Sure, paid search pushes you to the top of a page of search results for relevant searches, and that’s a great thing. It can be especially valuable when someone’s ready to buy a particular item, and they’ve already done the research and just want to find a nearby store or online channel where they can make their purchase. … Read More