The value of having a strong and growing email marketing list for your ecommerce store cannot be overstated. According to a survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric, the survey found that email had a median ROI of 122%.  That’s four times higher than other marketing formats including social media, direct mail and paid search.   So, given that email marketing is the best place to spend your marketing dollars to maximize your ROI, we’re … Read More

You have consistent new visitors coming to your store, each one a new potential customer but most are visiting a few product pages and then leaving your site without meaningful engagement.  Don’t you wish you would have been able to get them to engage with your business, to help them down the sales funnel all the way to the sale?  Let’s stop hoping and do something about it, we’ll focus on a few ways that you can engage these new … Read More

You ask yourself the same question time and again when it comes to your blog, “what do I write about that is valuable for my ecommerce customers and will convert more sales?”  Instruction from experts always includes the same answer….Volusion’s Sr. SEO Manager, Julianne Conway wrote a post about this very topic put it this way…. “Whatever their questions, let your content be their expert source of information.” This is a pretty common response when it comes to discussing quality content creation, … Read More

It seems obvious, right?  You have a visitor coming to your online store, they’re interested in your products…and a good customer service experience is going to help you convert more sales.  Duh.  Well, that is only part of the picture and there are ways that you can use that process in order to dramatically increase your exposure to brand new customers.  The name of the game?  Well, its the same name of the game that it’s always been…..CONTENT.  But not … Read More